Impact Stories

From Setback to Scale-Up: Yvonne Nouriyee’s Journey Through BRIDGE-in Agriculture Yvonne Nouriyee, a 32-year-old entrepreneur from Adenta Frafraha in Ghana’s Greater Accra Region, made a bold shift from development work to running her own business. But the path to entrepreneurship wasn’t smooth. “When I started, I made countless mistakes. I knew very little about budgeting, record-keeping, or managing a business effectively,” Yvonne recalled. Despite receiving many orders, she struggled to make a profit. Without proper financial tracking, she couldn’t account for her expenses or measure growth. She also lacked the confidence and skills to pitch her business and attract support. “There were thriving businesses all around me. I just wanted to understand what they were doing right,” she said. Everything changed when she came across Africa Skills Hub’s LinkedIn post about the BRIDGE-in Agriculture (BIA) financial literacy training. “I was eager to learn and grow not just for myself, but for my business and my community. The chance for free, quality education felt like the right step,” she shared. The program gave her practical skills in budgeting, business organisation, financial accountability, and pitching. She learned to develop business model canvases and pitch decks that gave her venture structure and purpose. “The facilitators used our businesses as case studies. That made the lessons easy to understand and apply immediately,” she said. Unlike other training she had encountered, BIA was tailored to the realities of entrepreneurs like her. “Most trainings are too general. This one felt made for me. I could apply everything directly to my business,” Yvonne noted. The impact was transformative. For the first time, she saw herself as more than just a business manager she saw herself as a brand builder and a true entrepreneur. “Before the training, I was shy and not confident about my business. Now, everything has changed. The way I carry myself and represent my brand speaks volumes,”  she added. A breakthrough followed when Africa Skills Hub featured her story in a Facebook post. The post gained traction and sparked interest far beyond her immediate community. “I woke up to messages and tags. People from Ghana, Côte d’Ivoire, and other places were reaching out. It was incredible,” she recalled. The exposure gave her business a powerful boost. And when she won a grant through the program, she used it to rebrand her packaging and expand her product line from three to seven chocolate varieties. “Winning that grant gave my business the push it needed,” she said. With the funds, she also hired new staff, including a young woman, to handle her communications and social media, further strengthening her operations and visibility. Today, Yvonne’s business is more than a commercial venture. It’s a platform for empowerment. She now offers internships and one-year residential training for young women, covering accommodation, meals, and skills development. “We support at least one female each year with hands-on training to help her become economically independent,” she explained. Yvonne hopes to acquire a dedicated facility to house her machinery and launch a formal training centre. This next phase will expand her production capacity and deepen her social impact, training and equipping more young people with the skills they need to thrive.

From Hesitation to Confidence How Sarah Aidoo Scaled Kyidom Rice with the Agrifood Enterprise Program Meet Sarah Aidoo, a 30-year-old Accra entrepreneur and founder of Kyidom Rice. Like many early-stage agripreneurs, Sarah had a vision but lacked the confidence, skills, and platform to bring it to life. “Before the Agrifood program, I had given up on participating in competitions and dealrooms to put my business out there,” she recalls. That changed when Sarah joined the Agrifood Enterprise Program by Africa Skills Hub. Through hands-on training in design thinking, pitching, and stakeholder engagement, she began developing the entrepreneurial mindset and technical skills she once lacked. One-on-one coaching sessions helped her refine her pitch deck and gave her the clarity to step into the spotlight with confidence. The program’s impact extended beyond training. Sarah secured a soft loan through the initiative, enabling her to scale operations at Kyidom Rice. With this boost, she expanded production and increased her contribution to household income. “Through the program, I received funding to help scale my business. I now consistently contribute more to household expenses as my business grows,” she says. Today, Sarah has not only strengthened her brand presence she’s creating jobs. Her business now employs three casual workers, including two women. Her improved storytelling and pitching abilities have opened doors to new opportunities for growth and collaboration. “The Agrifood program has been instrumental in my business journey. I’m now more confident in promoting my business and creating opportunities for others,” she affirms. Sarah’s story highlights the transformative impact of Africa Skills Hub’s Agrifood Enterprise Program a program that equips women and youth agripreneurs across Ghana with the tools, mentorship, and funding they need to thrive. With her sights set on the future, Sarah is determined to build Kyidom Rice into a nationally recognized brand one that empowers her community and feeds even greater ambition.

Harnessing Social Media to Elevate Alisad Travels Sadia Yusif, CEO of Alisad Travels and a proud member of the Tour Operators Union of Ghana (TOUGHA), has long been passionate about promoting tourism in Ghana. She frequently used social media to share destinations and hotel deals, believing it would help grow her client base. But the results didn’t always meet her expectations. “As a tour operator, I usually posted destinations and hotel bookings, but I didn’t know there were key strategies to make these posts more effective,” she admitted. Eager to improve her digital strategy, Sadia set out to find a solution. The Turning Point: Discovering the ILO Skill-Up Program In 2024, Sadia came across the ILO Skill-Up program a capacity-building initiative designed to help entrepreneurs master social media marketing. She saw it as the opportunity she had been waiting for and enrolled, ready to deepen her understanding of content creation and audience engagement. Learning, Growth, and Transformation Sadia joined a three-day intensive training in Cape Coast, Ghana, where she and other participants learned to use their mobile devices to craft compelling content. The training was hands-on and practical exactly what she needed. “I’ve learned not to make random posts and now understand the importance of using relevant hashtags to reach my target audience,” Sadia reflected. With this new knowledge, she began refining her social media strategy no longer posting blindly, but with intention and clarity. Impact and the Road Ahead The training didn’t just equip Sadia with new skills it transformed her approach to digital marketing. With greater confidence and a sharper strategy, she is reimagining how she tells Alisad Travels’ story online. She’s optimistic that this shift will not only attract more clients but also set a new benchmark for social media marketing in Ghana’s tourism sector.