“As a tour operator, I usually posted destinations and hotel bookings, but I didn’t know there were key strategies to make these posts more effective,” she admitted.

Eager to improve her digital strategy, Sadia set out to find a solution.

The Turning Point: Discovering the ILO Skill-Up Program

In 2024, Sadia came across the ILO Skill-Up program a capacity-building initiative designed to help entrepreneurs master social media marketing. She saw it as the opportunity she had been waiting for and enrolled, ready to deepen her understanding of content creation and audience engagement.

Learning, Growth, and Transformation

Sadia joined a three-day intensive training in Cape Coast, Ghana, where she and other participants learned to use their mobile devices to craft compelling content. The training was hands-on and practical exactly what she needed.

“I’ve learned not to make random posts and now understand the importance of using relevant hashtags to reach my target audience,” Sadia reflected.

With this new knowledge, she began refining her social media strategy no longer posting blindly, but with intention and clarity.

Impact and the Road Ahead

The training didn’t just equip Sadia with new skills it transformed her approach to digital marketing. With greater confidence and a sharper strategy, she is reimagining how she tells Alisad Travels’ story online.

She’s optimistic that this shift will not only attract more clients but also set a new benchmark for social media marketing in Ghana’s tourism sector.