From Hesitation to Confidence How Sarah Aidoo Scaled Kyidom Rice with the Agrifood Enterprise Program
Meet Sarah Aidoo, a 30-year-old Accra entrepreneur and founder of Kyidom Rice. Like many early-stage agripreneurs, Sarah had a vision but lacked the confidence, skills, and platform to bring it to life.
“Before the Agrifood program, I had given up on participating in competitions and dealrooms to put my business out there,” she recalls.
That changed when Sarah joined the Agrifood Enterprise Program by Africa Skills Hub. Through hands-on training in design thinking, pitching, and stakeholder engagement, she began developing the entrepreneurial mindset and technical skills she once lacked. One-on-one coaching sessions helped her refine her pitch deck and gave her the clarity to step into the spotlight with confidence.
The program’s impact extended beyond training. Sarah secured a soft loan through the initiative, enabling her to scale operations at Kyidom Rice. With this boost, she expanded production and increased her contribution to household income.
“Through the program, I received funding to help scale my business. I now consistently contribute more to household expenses as my business grows,” she says.
Today, Sarah has not only strengthened her brand presence she’s creating jobs. Her business now employs three casual workers, including two women. Her improved storytelling and pitching abilities have opened doors to new opportunities for growth and collaboration.
“The Agrifood program has been instrumental in my business journey. I’m now more confident in promoting my business and creating opportunities for others,” she affirms.
Sarah’s story highlights the transformative impact of Africa Skills Hub’s Agrifood Enterprise Program a program that equips women and youth agripreneurs across Ghana with the tools, mentorship, and funding they need to thrive.
With her sights set on the future, Sarah is determined to build Kyidom Rice into a nationally recognized brand one that empowers her community and feeds even greater ambition.